Informed Repricer now accounts for Amazon referral fee promotions available to eligible FBA offers. When Amazon applies a lower referral fee above a defined price threshold, Informed Repricer can use that promotional rate in its pricing calculations.
Amazon sets the qualifying price and promotional rate separately for each marketplace. The reduced rate applies to the portion of the sale price above the threshold.
What this update means for you:
- More accurate fee and profit calculations for eligible FBA offers.
- More margin when you maintain the same sale price.
- More flexibility to lower your price while targeting a similar profit.
- No manual configuration is required.
Examples
Amazon UK’s Clothing category is one example. For eligible items priced above £40, the referral fee drops from 15% to 7% on the portion of the sale price above £40.
For an item priced at £100, the promotion can provide nearly £5 in additional margin at the same sale price. You could instead lower the price by approximately £5 while targeting a similar profit.