Use our pre-built algorithms or build one from scratch
Pre-Built Algorithms
Proven repricing strategies that work
Whether you want to win more Buy Boxes or optimize your prices when your items don’t have competition, we have an algorithmic Amazon repricing tool for that.
Build Your Own
Customize your very own repricing strategy
Want to have complete control over your repricing strategy? We let you customize your own strategy exactly the way you want.
The fastest Amazon repricer
Automatically increase sales
We provide intelligent repricing strategies to help professional sellers make more money on Amazon and Walmart.
Win more Buy Boxes
- Informed Repricer customers increase their Buy Box ownership by an average of 63% in their first two weeks.
Increase your profits
- Our repricing algorithms work 24 hours a day, 7 days a week to constantly keep your prices competitive so you can maximize profits in your sleep.
Choose exactly how much control you have
- Let our proven strategies do the work for you, or customize your own repricing strategy to optimize your prices how you want, when you want.
Curious about strategies and the many ways to customize?
Use the simulator to preview options and settings.
Interactive Strategy Simulator
Try me!Use the dropdown to preview strategies and settings.
Pre-Built Algorithms
Win and keep the Buy Box
- Our Get The Buy Box algorithm adjusts your prices in response to competition in order to win you more Buy Boxes and increase your sales on Amazon and Walmart.
Find your optimal price regardless of competition
- Informed Repricer is the first to develop repricing strategies that work even when your listings don’t have competition! Our Optimal Price algorithm uses machine learning to optimize your prices, no matter what the competition landscape looks like.
Get Featured Merchant Status
- Our Compete Against Featured Merchant algorithm maximizes your chances of winning the Buy Box by only competing against sellers that are eligible for it. Flexible options allow you to compete differently against FBA, MFN, SFP, and Amazon.
Build Your Own
Choose who to compete against
- Whether you want to compete against FBA sellers, MFN sellers, or exclusively compete against the Buy Box, we’ve got you covered with flexible options.
Choose how you want to be repriced
- Decide if you want to price below, price above, or match the competition’s price.
Customize strategies exactly how you want
- Take advantage of our unique strategy options such as how you want to be repriced when the Buy Box is suppressed, when your item goes out of stock, when there is no competition, etc.
Turbocharge your sales with automated repricing
Our automated repricing strategies do the work for you
Informed Repricer offers a variety of price optimization strategies and features that help you increase your sales, win more Buy Boxes, and grow your business.
- Win the Buy Box
- Informed Repricer customers increase their Buy Box ownership by an average of 63% in their first two weeks thanks to our strategies that specifically target the Amazon and Walmart Buy Box.
- Amazon and Walmart Repricing
- Informed Repricer supports 21 Amazon marketplaces and the Walmart marketplace so you can grow your business with ease.
- Find your Optimal Price
- Informed Repricer is a pioneer in repricing, offering innovative strategies that adapt even when your listings face no competition. Powered by machine learning, our algorithms ensure price optimization even when you’re the only seller.
- Raise the Buy Box price
- We maximize your Buy Box profits by automatically increasing your price when you’re in the Buy Box.
- Private Label Repricing
- Informed Repricer has a dedicated repricing strategy just for private label products that finds the best price for your items that will maximize your profits while still maintaining sales.
- Auto-calculate Min and Max prices
- Stop worrying about calculating marketplace fees, shipping fees and figuring out ROI. Our auto Min and Max takes into everything into account so all you have to set is your desired profit margin.
- Smart Price Reset
- Informed Repricer can “reset” the price of a listing to increase your profit margins. We identify the specific timeframe during off-peak hours when you have the lowest sales, and then automatically increase your price at that time to “reset” the price of the listing.
- Get Featured Merchant Status
- Our Compete Against Featured Merchant algorithm maximizes your chances of winning the Buy Box by only competing against sellers that are eligible for it. Flexible options allow you to compete differently against FBA, MFN, SFP, and Amazon.
- Decide exactly who to compete against
- Whether you want to compete against FBA sellers, MFN sellers, or exclusively compete against the Buy Box, we’ve got you covered with flexible options.
- Instantly react to competition
- Our repricing algorithms instantly react to your competitors to keep your prices competitive 24 hours a day, 7 days a week.
- Prevent listing deactivation
- Informed Repricer can determine the price threshold for your listings that will prevent deactivation by Amazon so you don’t have to worry about being delisted and losing sales.
- Build your own repricing strategy
- Want to customize your very own strategy? We make it simple to take control of every single one of our flexible repricing options.
The most reliable Amazon repricing tool
Explore the benefits of using Informed Repricer
The essential tool that 40,000+ Amazon and Walmart sellers rely on.
Automatically protect your profits
We offer a suite of features designed to increase your sales while still protecting your margins.
Sync data from other popular tools
Integrate with popular tools like InventoryLab, Webscraperapp, and more.
Optimize your prices 24/7 with our repricing strategies
We offer a wide variety of automated repricing strategies, from algorithmic Amazon repricing tools powered by machine learning to completely customizable strategies.