Trusted by 40,000+ online sellers
for over a decade
Informed Repricer is the most powerful price intelligence platform, trusted by thousands as the best Aura alternative. See why more online sellers rely on Informed Repricer than on any other repricer to increase their sales and stay competitive 24/7.
Free 14 day trial. No credit card necessary. Cancel anytime.
Informed Repricer vs. Aura
15+ years of repricing experience
- Informed Repricer has been trusted by thousands of online sellers for 15+ years.
Only 3 years of repricing experience
- Aura does not have much experience in the repricing industry.
Repricing strategies for listings with lots of competition AND listings with little to no competition
- Informed Repricer offers repricing strategies for all types of listings, including private label items.
Does not offer repricing strategies for listings with little to no competition
- Aura does not offer repricing strategies for private label listings or listings with little competition.
Prevents listing deactivation on Amazon
- We protect your profits by automatically calculating Amazon’s price threshold for deactivation and keeping you priced below that amount.
Does not offer a feature to prevent listing deactivation on Amazon
- Does not have a feature that can protect your profits by preventing your listings from being deactivated.
Automatically calculates your Max prices
- Say goodbye to the days of manual work - Informed Repricer automatically determines the optimal price thresholds for your listings.
Requires manual work to set Max prices
- Does not have the ability to automatically determine price thresholds for your listings.
Supports 21 Amazon marketplaces
- Informed Repricer includes Amazon Europe and Amazon UAE with every subscription.
Only supports 3 Amazon marketplaces
- Aura does not support many of the major Amazon marketplaces, including Amazon Europe.
"Scheduled repricing" powered by machine learning
- Informed Repricer offers a smarter version of “scheduled repricing” that uses machine learning to automatically raise your prices when sales are slow, causing your competitors to raise their prices in response to help increase your profit margins.
Basic version of “scheduled repricing”
- Aura requires manual work and isn’t as efficient at increasing your profit margins.
Automatically reprice your out-of-stock listings to their Max price
- Informed Repricer helps to automatically increase your profit margins once your item is back in stock.
Does not allow you to automatically reprice your out-of-stock items
- With an Aura, you risk losing profits when your items come back in stock.
Supports Walmart marketplace
- Informed Repricer supports Walmart so you can diversify your business.
Does not support Walmart marketplace
- Aura only supports Amazon marketplaces.
“The Amazon marketplace gets more competitive daily. With Informed Repricer, you have the ability to be competitive based on your own virtues and your company’s virtues, whether you’re focused more on having capital to stock products or focused on maintaining high profits.”
The fastest automated repricer
Informed Repricer's most popular features
Check out a few of our most popular features that 40,000+ online sellers rely on to help increase their sales.
Algorithmic Repricing Strategies
We offer several repricing strategies powered by machine learning to help you meet your goals, whether you want to target the Buy Box, increase your private label sales, or maximize your profit margins.
Profit Protection
A suite of advanced features that increase your sales while also maximizing your profit margins.
API + Integrations
Save time by syncing data such as Cost prices and Minimum/Maximum prices from other popular ecommerce tools directly to Informed Repricer!