Reprice your most competitive Amazon listings in 1 second with Overdrive.
Learn MoreThe Agentic Repricer for Amazon and Walmart
Automate your prices, win more Buy Boxes, and keep your margins protected across Amazon and Walmart faster than your competition.
Explore the product:

Informed Repricer is the fastest automated repricer.
- Repricing Speed
- 1 second
- Revenue growth
- 30%
- Profit increase
- 50%
- Buy Box Ownership
- 80%
Dominate the competition
Win more Buy Boxes
Informed Repricer customers increase their Buy Box ownership by an average of 63% in their first two weeks.
Set it and forget it
- Our proven algorithms keep you ahead of the competition so you can focus on running your business.
Raise the Buy Box price
- Winning the Buy Box is easy. Holding it profitably is what matters. Maximize profit by raising your price as high as possible without losing the Buy Box.
Battle tested
- 15+ years of repricing experience built into proven strategies.


The smartest Amazon repricer
Increase your profits
Most repricers focus on lowering prices. Informed Repricer focuses on maximizing profitable growth. Our repricing software algorithms work 24/7 to constantly keep your prices competitive.
Reprice upwards
- Never leave money on the table, your prices need to go up to maximize margins whenever possible.
Grow your margins
- We don't increase sales by just driving down the price, our battle-tested repricer is optimized to make you the most money possible.
Reset Price Wars and Protect Profit
- Our Price Reset and Smart Max features work together to prevent a race to the bottom and keep listings from getting removed.
From hands off to full control
Strategies that work for you
Let our proven strategies take the wheel, or customize your own repricing strategy to optimize your prices exactly the way you want.
Win and keep the Buy Box
- Our Get The Buy Box algorithm does all the work to keep your prices exactly where you want them, completely hands-off.
Find your optimal price regardless of competition
- The Optimal Price algorithm uses machine learning to optimize your prices for maximum profit, no matter what the competition landscape looks like.
Maintain sales velocity
- Use the Private Label algorithm to find the best price that will maximize your profits while still maintaining sales. Perfect for any scenario where there is no direct competition.
Build your own
- Choose who to compete against and exactly how you want to be repriced. Take full control to tweak every setting and get the exact behavior you're looking for.

The most reliable Amazon repricing tool
Explore the benefits of using Informed Repricer
The essential tool that 40,000+ Amazon and Walmart sellers rely on.
Automatically protect your profits
We offer a suite of features designed to increase your sales while still protecting your margins.
Sync data from other popular tools
Integrate with popular tools like InventoryLab, Webscraperapp, and more.
Optimize your prices 24/7 with our repricing strategies
We offer a wide variety of automated repricing strategies, from proven algorithms to completely customizable strategies.
Frequently asked questions
Imagine having an intelligent assistant that watches the Amazon marketplace 24/7, adjusting your product prices based on what's happening around you. That's what Informed Repricer does. Our repricer tool for Amazon continuously scans competitor prices and market trends. When it detects a change, it reprices your Amazon products automatically, ensuring your listings stay competitive. Using advanced repricer software, Informed Repricer helps you adapt swiftly without manual effort. This way, you can focus on growing your business while your prices align with the market.
An Amazon repricer tool like Informed Repricer is entirely safe for your seller account. Our repricer software adheres to Amazon's policies, which ensures your account remains in good standing. We prioritize security and compliance so you can trust that your data is protected and your repricing activities are legitimate. Many Amazon seller repricers won't follow these standards, but we’ve built Informed Repricer with your account's safety in mind. You can confidently use our Amazon repricer tools, knowing your business is secure and compliant with platform rules.
With Informed Repricer's repricing software, you can create custom rules tailored to your needs. Whether you want to target specific competitors or set unique pricing strategies for different products, our repricer tool for Amazon makes it easy. You can define minimum and maximum prices, decide how aggressively to compete, and even set rules based on sales velocity. This level of customization ensures that your pricing strategy aligns perfectly with your business goals while giving you complete control over how you reprice Amazon's products.
Using an Amazon repricer tool like Informed Repricer brings numerous advantages to your selling strategy. First, it helps you stay competitive by automatically adjusting prices in response to market changes. This approach means more Buy Box wins and increased visibility for your products. Our repricer software saves you time by eliminating the need for manual price adjustments, which allows you to focus on other aspects of your business. Moreover, Informed Repricer helps maintain profitability by setting prices that balance competitiveness with your desired margins.
When selecting an Amazon repricer tool, it's essential to consider several factors to ensure it meets your business needs. Look for repricer software that offers flexibility in setting custom rules and strategies, as Informed Repricer does. Integration capabilities with other ecommerce tools can streamline your operations, so check if the repricer software integrates with your existing systems. Prioritize tools that provide detailed analytics and reporting to allow you to make informed decisions based on performance data. Finally, ensure the repricer adheres to Amazon’s policies to keep your seller account safe. These aspects will help you choose a repricing tool for Amazon that supports your growth effectively.
Informed Repricer works with all Amazon marketplaces and Walmart Marketplace. The specific Amazon Marketplaces that we cover are Amazon.com (US), Amazon UK, Ireland, Canada, Mexico, Brazil, Germany, France, Italy, Spain, Netherlands, Japan, Australia, United Arab Emirates, Sweden, Poland, Belgium, South Africa, Turkey, Saudi Arabia, and Singapore.